SMS Marketing Best Practice  

What time of day is the best for launching a new SMS campaign?

SMS marketing is a powerful tool for everyone who is running an e-commerce. But timing is crucial to ensure that your potential customers are reading your messages. The best time to send SMS messages depends on your target audience and what you are selling, therefore, you need to analyze your target audience before starting your campaign. Today we will go through a few questions you should ask yourself before sending out your SMS campaign to set yourself up for success!

Where is my audience located?

You need to consider the timezone of your target audience and plan your SMS campaigns accordingly. If your potential customers are across multiple time zones it is best to segment your audience into smaller segments. You need to create different campaigns and send your messages when they are most likely to be awake and active. 


What type of message are you sending?

Depending on what type of campaign you are creating, you need to consider when the potential customer is most likely to act on your offer. When planning a time-sensitive campaign, such as a time-limited sale. It is essential to send an SMS when you know that your target audience has the time to make the purchase. For example, for sales, it is often best to send out SMS in the evening when people get home from work, because then most people are active and have access to their mobile phones. On the other hand, if you send out a link to a newsletter or blog post and want people to take time and read it, it's best to send it on the weekend when people are more likely to have free time.

What is the typical behavior of your target audience? 

Data is key to understanding your potential customers. And if you already have data about your target audience - great! But when you are first starting out you might not have the data you want, and then it is great to think about what a typical day for your target persona might look like. For example, if your audience consists of young professionals. They may be more likely to check their phones in the evening or late at night when they come home from work since they are busy during the day. 


When you have answered the questions about what type of message you want to include in your campaign, where your audience is located, and what their typical behaviors look like - It is time to launch your campaign!

Test, Try, and Try Again!


There is no perfect one-size-fits-all time to launch your SMS campaign, which is why you need to test different send times to see what works best for your specific audience. A/B testing will help you to identify the optimal time to launch your SMS marketing campaigns and is therefore always good to use when it comes to SMS marketing.


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