SMS Marketing Best Practice

How to make your SMS marketing free from spam

SMS marketing is a cost-effective way to connect with your customers in different steps in the customer journey. However, it's important to not spam your customers with unwanted messages. This means that your messages need to be relevant, timely, and valuable to the recipient. Today we will go through the three ways you can ensure that your SMS marketing is valuable both for you and the customer, and not considered spam.

Stay relevant - Segment your audience

One way to ensure that your SMS marketing messages are relevant and valuable to your customers is to segment your audience. This means that you'll send different messages to different groups of customers based on their interests and behaviors. For example, if someone has shown interest in a sold-out product, it is appreciated by the customer if they get an SMS when the item is back in stock. This is a perfect example of marketing that gives instant value to both you and the customer, a true win-win!

Create loyal customers - Establish a schedule

It is essential to find a balance in SMS marketing and not send too many messages but neither too few. Why? Because you don't want to overwhelm your customers with too many messages since they may opt out of your SMS marketing campaign altogether. At the same time, you shouldn't send your texts too infrequently because you don't want to risk losing your customer. Which leads us to the question, how do you create loyal customers? First, you need to start by analyzing which frequency of your SMS campaigns results in the most sales and the least unsubscribes. Next, you should create a schedule for your SMS with the frequency that works best for your customers.

Provide value - Use personalization

Personalization is a fantastic way to create value for you and the customer. For example, if you know what the customer previously bought you can help the customer by suggesting an associated product that would improve their buying experience. Another way to use personalization is if you know the customer's buying pattern you can remind the customer when their favorite product is about to run out.


To summarize, SMS marketing is a powerful tool that can boost your sales tremendously. However, it's important to not spam your customers with unwanted messages. By segmenting your audience, balancing your sending frequency, and personalizing the customer experience, you'll be able to use SMS marketing to its fullest potential without spamming your customers.


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