How Jojka helps your e-commerce store grow
Rapid results and sustainable growth come naturally to your brand when all your marketing channels are working together.
SMS and e-mail go together like peanut butter and jelly -- the drawbacks of e-mail marketing are the strengths of SMS marketing and vice-versa.
There are several benefits to having a platform for marketing SMS. By integrating Jojka with your e-mail platform, you can easily measure results, segment campaigns, support your e-mails, and create intelligent retargeting campaigns.
Does this sound interesting? Keep on reading on to find out how Jojka helps your e-commerce grow.
What Jojka offers
Jojka is not just a way for you to send SMS; it’s an intelligent platform for customer care, sales and personalisation.
No technician is required to get started, and you can send your first text as early as 5 minutes after sign-up.
We put all our focus into functionality to create an advanced platform that is easy to use. Below you have some tips on how to make your e-commerce flourish with Jojka.
Reach your customers at the right moment
Thanks to automations, you can choose precisely when and why your SMS should be sent out.
Jojka adds freedom of choice as you can adapt your automations to the customer's history, buyers journey stage, activity and demographics.
How to use automations:
By integrating Jojka with Klaviyo, you can, just like with e-mails, build up flows for your text messages.
For best results, you can segment all flows according to your customers' needs. With Jojka, you have the opportunity to send out reminders, offers, confirmations and retargeting SMS automatically. This allows you to convert customers when they are most likely to make a purchase.
Traceable SMS
Without traceable data, it’s impossible to measure the results of your campaigns.
Jojka allows you to track precisely how many people click on your links, how much it converts, and what types of campaigns work best.
How to trace SMS-data:
The Jojka platform has an overview of how many people click the links in your text messages.
Thanks to Jojkas compatibility with UTM tags, you can follow up on your statistics in Google analytics and then track it directly to your sales. This way, you get a clear picture of how much value you get out of each mailing.
Symbiosis with your e-mails
When you’re constantly jumping between different tools, it can be challenging to track and optimise everything correctly.
Jojka is supported by several e-mail platforms such as Klaviyo, Mailchimp, and Emarsys, so you can easily track and optimise your text messages, as well as customise them to your e-mails.
How to use:
All integrations are done more or less with one click. No developer or technical knowledge is required to integrate Jojka with your e-mail platform, it's that simple.
When your integrations are in place, a new world of possibilities opens up for personalising and segmenting your SMS campaigns. A fantastic strategy is to send out SMS to those who have not opened the e-mails, this provides you with the opportunity to convert the 80% of your recipients who have missed your previous offers and campaigns.
It’s also not uncommon for customers to not use the e-mail they signed up with on your site. However, with SMS, you have another opportunity to reach the customer and improve the customer experience by contacting them in a non-intrusive way with excellent results.
Build customer relationships
Non-segmented campaigns often give excellent results with SMS marketing, but segmenting can bring your results even higher.
Jojka provides the possibility to segment your marketing text messages so that the right message is sent to the right person at the right time.
With Jojka's advanced segmentation, you have the ability to make all of your marketing texts more relevant to the recipient and, at the same time, get a much better response. Relevant messages provide happier customers and better sales.
How to use:
Once you have integrated Jojka with Klaviyo's platform, you can both build new segments for your SMS marketing as well as use the same ones as your email campaigns.
For example, you can segment by previous purchases, the customer's activity, the customer's gender, age or country and several other categories to provide more relevancy.
This allows you to personalise the entire customer's journey so that the lifetime value increases, the relationship improves, and sales are boosted.
Remember:
Send SMS at the right time
97% of all text messages are read within 3 minutes from being sent. Sending at the right time is also a way to maximise the effect.
On weekdays, your customers are most active on the phones between 09:00 - 12:00 and 17:00 - 19:00.
On weekends, the window of time is slightly shorter at 10:00 - 12:00 and 16:00 - 19:00.
Schedule your campaigns while the customer is active to achieve the best results.
Be transparent
Ensure that your company is the sender and that your domain link shows which company is responsible for the SMS.
It's always a good idea to be as clear as possible so that the customer knows that the offer comes from you.
Send the right message
E-mails are better suited for detailed descriptions, while SMS works better for urgent messages such as time-limited offers.
Avoid using too much text in your text messages; short and concise works best. If you do need more detailed descriptions, consider creating a landing page for your offer.
Don't spam
You don't need to send out marketing texts every single day to see great results.
Try to utilise your SMS marketing for time-limited promotions, important offers and retargeting. To increase the conversion in symbiosis with your e-mails, you can automate and filter SMS that is only sent to customers who do not open e-mails.
Summary
Jojka makes it possible for your brand to increase sales through smart segmentation, spot-on automation and data-driven personalisation. With the right strategies, you have the opportunity to improve your customer relationships and increase conversion by providing value in the right way to the right customers.