5 steps to get started with measuring your SMS campaigns in e-commerce
SMS marketing has become an increasingly popular way to reach customers and drive sales. But as with any marketing channel, it's essential to measure the effectiveness of your SMS campaigns to ensure you're getting the most out of your marketing budget. In this article, we will walk you through 5 steps you can take to get started measuring your SMS marketing campaigns and what metrics you need to increase your sales.
1. Set clear goals and KPIs
Before launching an SMS marketing campaign, it is critical to define your goals and key performance indicators (KPIs) that you will use to measure success. Do you want to increase sales, increase engagement or drive website traffic? Whatever your goal is, ensure a specific, measurable goal and a plan to track your progress.
2. See how successful your campaign is tracking your conversion rate
One of the most important metrics to track regarding SMS campaigns is conversion rate, which is the rate of recipients who take the desired action (such as making a purchase or signing up for a newsletter) after receiving your message. To track conversion rates, you need to use unique links that allow you to drive sales directly to your campaigns.
3. Optimize your copy using click-through rates
Another important thing to keep track of is your click-through rate (CTR), which is the percentage of recipients who click on a link in your SMS. While CTR alone doesn't guarantee conversions, it's a good indicator of engagement. It can also help optimize your campaign and it´s copy as you see which message drives people to action.
4. Keep track of your earnings
To measure the total income your SMS campaigns generate, you must see what portion of your sales come from your unique links. By comparing the revenue generated by your SMS campaigns with the cost of sending those messages, you can calculate the ROI of each campaign and then make decisions about how to allocate and prioritize your marketing budget.
5. Minimize your unsubscribes
While measuring positive KPIs such as conversion rates and generated revenue, keeping an eye on negative metrics such as unsubscribe rates is essential. Notice when many recipients unsubscribe from your SMS, as this may indicate that you need to adapt your messages to better meet your customer's needs and preferences.
In conclusion, measuring your SMS marketing campaigns is easier than you think. By setting clear goals and KPIs, you can track your progress and make adjustments based on your results to maximize the effectiveness of your SMS campaigns and drive long-term growth for your e-commerce business.